Inside the Launch of OFFSHORE Montauk: A Stylish New Chapter in Hamptons Hospitality

This past weekend, the Hamptons welcomed a chic new addition to its coastal lineup: OFFSHORE Montauk, a stunning 43-key oceanfront hotel by the Enduring Hospitality Group. With its dreamy blend of modern design and laid-back luxury, the property made waves with an exclusive grand opening celebration co-hosted by The Bachelorette alum JoJo Fletcher and her sparkling canned cocktail brand, Saint Spritz.

The launch embodied everything we love about summer in Montauk elevated yet effortless. Guests were greeted poolside with crisp cocktails and retro-inspired floaties as bold, oversized letters spelled out OFFSHORE MONTAUK NY across the shimmering water. Just steps away, vintage convertibles decked in “Yacht Club” decals added a dose of nostalgia and preppy glamor.

Notable names in attendance included JoJo herself alongside Jordan Rodgers, Real Housewives of Beverly Hills’ Mauricio Umansky, and OFFSHORE’s visionary owner, Marley Dominguez. The stylish crowd enjoyed curated bites by Blue Crush and danced under the sun to sets by DJ Kristina Korobova.

Located at 71 South Emerson Avenue, OFFSHORE Montauk is more than just a hotel it’s a retreat designed for beachside indulgence. Accommodations range from Spa Junior Suites to private Two-Bedroom Cottages, with sweeping ocean views and luxe details around every corner. The property boasts a resort-style pool, spa with cold plunges and infrared saunas, and a state-of-the-art fitness center all curated to create what Dominguez describes as “a refined yet relaxed guest experience.”

“OFFSHORE is a tribute to the spirit of Montauk,” Dominguez said. “It’s an escape where guests can create their own version of luxury whether that’s wellness, relaxation, or quality time with loved ones.”

From branded beach cruisers to sunset spritzes and custom yacht-club charm, OFFSHORE Montauk is officially this summer’s it destination.

Photo Credit: BFA/Madison Fender