Saks and Amazon Fashion Head East for a Hamptons Summer Pop-Up

Aug 7, 2025

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It’s official: two of fashion’s biggest powerhouses are headed to the Hamptons. In a surprise announcement teased on Instagram, Saks and Amazon Fashion revealed a collaborative pop-up experience launching this summer at The Hedges Inn in East Hampton and while details are still under wraps, one thing is clear: this is the most buzzed-about beachside activation of the season.

Set against the backdrop of East Hampton’s timeless charm, the event marks a new chapter in the growing relationship between luxury fashion and digital retail. Following their recent e-commerce partnership on Amazon’s Luxury Stores, Saks and Amazon are taking their collaboration offline and oceanside and we couldn’t be more intrigued.

What We Know So Far:

The pop-up is happening at The Hedges Inn, a historic East Hampton property just steps from the village.
It’s expected to feature a curated selection of designer brands, bringing the best of Saks’ fashion curation and Amazon’s ease of access together in one elevated beach experience.
Branded pink umbrellas, beach chairs, and luxe touches hint at a highly stylized, Instagram-ready aesthetic — think classic Hamptons glamour with a modern twist.

The Bigger Picture:

This move continues a growing trend of immersive, on-location brand experiences in the Hamptons, where fashion meets lifestyle in a way that’s both aspirational and personal. For Amazon, it’s a chance to deepen its presence in the luxury space. For Saks, it’s about staying front-of-mind in a competitive retail landscape especially with so many high-net-worth individuals summering out East.

And for shoppers? It’s the perfect excuse to take a beach day detour and discover your next designer obsession in person.

Stay Tuned

With no official launch date yet announced, we’re keeping close tabs on Saks and Amazon’s channels for more info. One thing’s for sure this summer just got a lot chicer.