From our Style Desk: The Striped Tote That’s About to Be Everywhere This Summer in The Hamptons

There’s something about a striped tote that instantly signals summer—but this season, it’s getting a bold, personality-packed upgrade.

Just in time for sun-drenched afternoons in Southampton and spontaneous market runs in East Hampton, BaubleBar’s cult-favorite Custom Alpha Tote returns in fresh, sunlit stripes reimagined for the season ahead.

These are not your average beach bags. They’re designed for out-of-office days, weekend escapes, and wherever the sunshine finds you.

A Statement in Every Stripe

With eight color combinations ranging from classic navy-and-white to high-energy pink-and-yellow, each tote brings a fresh perspective to warm-weather accessorizing. The oversized monogram detail adds a personalized, almost nostalgic touch—like something you’d carry from the farm stand straight to a sunset dinner.

Each piece is customized with 2–3 bold, uppercase initials, embroidered front and center making every tote feel entirely your own.

From crisp coastal palettes to punchy, mood-boosting brights, there’s a colorway for every kind of summer moment:

• Navy & white with green thread — timeless, yacht-club chic

• Pink & green with white thread — Palm Beach meets the Hamptons

• Natural & light blue with orange thread — understated with a twist

• Red & pink with light blue thread — bold, playful, and undeniably fun

It’s the kind of accessory that doesn’t just complement your outfit it defines it.

Designed for Real Summer Days

Crafted from sturdy cotton canvas with reinforced straps, this is a tote that’s meant to keep up with you from beach mornings to afternoon errands and everything in between.

Thoughtful details elevate it beyond a typical carryall:

• A roomy interior with an inside pocket and snap closure

• A built-in key loop (because no one wants to dig at the bottom of their bag)

• An exterior key hook for easy access on the go

It’s equal parts functional and polished the kind of bag you reach for without thinking, because it simply works.

From Beach to Town (Without Missing a Beat)

Available in three sizes, the tote adapts effortlessly to your day:

• Small — perfect for just the essentials

• Medium — your go-to for everyday outings

• Large — fits it all: towel, beach reads, water bottle, and more

Pair it with a breezy white linen set, a darling sundress, or even denim and a crisp button-down. The effect is always the same: polished, effortless, and quietly eye-catching.

The It-Bag of the Season

Retailing between $78 and $98, the collection feels like an accessible entry into statement summer styling—something that looks designer, but still feels easy and fun.

And with personalization continuing to define luxury, these totes tap into that desire for pieces that feel uniquely yours while still turning heads.

Expect to see them everywhere from Dune Road to Montauk