Saie Hello: The Cherie Moment at VIOLET GREY

The beauty shelves at VIOLET GREY, Hollywood’s most discerning destination where content meets commerce now host Saie, the modernist of dewy skin. The debut arrives with a tightly edited lineup of VIOLET CODE approve essentials and one very collectible exclusive: Dew Blush™ in Cherie, a limited-edition red that lands alongside a chic Red Mini Vanity Case. Not every brand earns a place at VIOLET GREY. Each formula is tested by a network of editors, artists, and insiders; only products receiving 70%+ expert approval pass the VIOLET CODE. Saie’s entrance is a quiet impressive with textures that photograph beautifully and wear effortlessly, from camera to cocktail hour.

The Exclusives that will only be available at VIOLET GREY and SaieHello.com include the

Dew Blush™ Liquid Cream Blush in Cherie. This blush is equipped melt-into-skin, blendable blush with a dewy finish. Cherie, a limited red, delivers a fresh, flushed sheen that feels at home in any vanity case Hamptons weekend or city week.

The Mini Vanity Case, polished, portable, and designed for Saie staples. The limited red edition is a collector’s pieceelegant enough for the dressing table, easy enough to toss in the weekender. Other Saie Icons Now on VIOLET GREY including their iconic, Dew Blush™, Dew Bronze™ , Slip Tint™ and the Double Brush .A dual-ended, vegan multitasker, seamless blending for creams and liquids tint, blush, bronze, glow.

Saie’s skin-first approach clean-leaning, quietly high-performance aligns with VIOLET GREY’s exacting eye. Cherie and the Red Mini Vanity Case make the debut feel both collectible and everyday-wearable; think: post-beach glow refined for a dinner at Topping Rose.

About VIOLET GREY

A content-meets-commerce house rooted in Hollywood beauty culture, VIOLET GREY curates cult labels, heritage icons, and exclusives through the proprietary VIOLET CODE a rigorous standard informed by editors, artists, and insiders, where only the best-in-class make the cut.

Images courtesy of: Saie Hello and VIOLET GREY