Sarah Wetenhall on Reinvention, Intuition, and the Art of Hospitality

For Sarah Wetenhall, the art of hospitality extends far beyond beautiful interiors and impeccable service. It is about creating a sense of place, preserving character, and understanding the intangible details that make a destination truly memorable.

The owner and CEO of Palm Beach’s celebrated The Colony Hotel and East Hampton’s historic The Hedges Inn recently appeared on The Tamron Hall Show, offering a glimpse into her journey from the world of fashion to the ever-evolving landscape of luxury hospitality.

During the conversation, Wetenhall reflected on the importance of trusting her instincts, embracing unfamiliar territory, and surrounding herself with a team capable of bringing an ambitious vision to life.

Her transition into hospitality has been marked by a thoughtful approach to reinvention—one that balances an appreciation for tradition with a fresh perspective on how today’s discerning travelers experience a destination.

At The Colony Hotel, an enduring Palm Beach landmark known for its distinctive pink façade and spirited sense of style, Wetenhall has helped shape an atmosphere that feels at once timeless and unmistakably contemporary.

Her vision also extends to the Hamptons through The Hedges Inn, a storied East Hampton property whose heritage and intimate charm offer a natural canvas for her hospitality philosophy.

Though each destination possesses its own identity, both reflect an appreciation for the relationship between design, community, and the experiences that bring people together.

The television appearance also coincides with an exciting collaboration between Wetenhall and Tamron Hall in celebration of Hall’s forthcoming book, Bet on Yourself.

Together, the two have introduced a special sweepstakes offering one winner and a guest a Palm Beach getaway, complete with a two-night stay, breakfast and dinner for two, and an exclusive ten-minute conversation with Hall.

Entries remain open through November 4, 2026, with official details available through Hall’s Instagram.

For Wetenhall, whose career has taken her from fashion into the stewardship of two distinctive hospitality destinations, the conversation serves as a timely reminder that reinvention often begins with the confidence to pursue an unexpected path.

And perhaps that is the most compelling element of her story: the understanding that true luxury is not simply about where we stay, but how a place makes us feel.

Image courtesy of: The Tamron Hall Show

For more on Sarah Wetenhall’s conversation, visit The Tamron Hall Show. Sweepstakes details and official rules are available through @tamronhallshow.